During football season, WWIC Radio features the weekly "Cris Bell Radio Show" each Thursday night at 6:00pm from KC's BBQ in Jackson County Park.
Greg Bell is in his 35th year of calling Scottsboro High football games and on 9/5/14 broadcast his 300th consecutive Scottsboro football game and is now at 374 straight broadcasts. Bell has also been the voice of Scottsboro Wildcat basketball since 1998 and is the voice of Wildcat baseball and softball. Bell was inducted into the Jackson County Sports Hall of Fame/Class of 2018 on January 12, 2019.
WWIC 1050 airs select games from the Scottsboro baseball and softball schedule. All Scottsboro High School athletic broadcasts are also available on the internet and the WWIC Radio App for the Droid and Apple iPhone along with compatible tablets.